Bowen will start his role in mid-August where he will report directly to Andrew Waller, CWT president EMEA and global partners network as part of the EMEA leadership team.
Of the new appointment, Waller said: "Chris brings an impressive track record of results across his many previous roles, including most recently turning Sony UK & Ireland into one of Sony’s most successful territories globally.
"We are delighted we have found someone so qualified to bring extensive sales, marketing and leadership experience to this market."
Before his role at Sony, Bowen worked with Eastman Kodak where he was responsible for the digital business across Europe, the Middle East and Africa.
Bowen will take over the role that was left vacant when former CWT UK & Ireland vice president, Patrick Anderson, left to become the president of CWT's America office in October 2013.