Milan emerges as top meetings destination in EMEA

Milan, Monaco and UAE have been named as the top three destinations for meetings and events in EMEA in Pacific World's latest Destination Index.

Milan emerges as top meetings destination in EMEA (c.Thinkstockphotos)
Milan emerges as top meetings destination in EMEA (c.Thinkstockphotos)

Milan has been named as the most popular destination amongst international event planners following a greater demand for meetings and incentives and an improved infrastructure, according to Pacific World.

The destination management company also attributed the city’s growing popularity to the Expo 2015 event, which takes place between 1 May and 31 October and is expected to welcome more than 20 million visitors.

Monaco and UAE emerged as the second and third most popular meeting destinations in the EMEA region.

Elsewhere, Seoul remained the top destination in Asia for meetings and events, particularly for the pharmaceutical sector, with research showing that incentives, meetings and international conferences were most popular. Indonesia and Hong Kong followed Seoul as the second and third most popular destinations for event planners.

Ej Fieldhouse, country manager, South Korea, Pacific World, said: "This is a new destination for many corporate and association meetings and events."

In the US, Miami was named as the most requested destination, with Arizona and San Diego also named in the top three.

In March, Pacific World partnered with Access Destination Services, expanding their reach to more than 80 countries while widening this year's Destination Index research to the US for the first time.

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