Brazil World Cup brand activity round-up: Vauxhall, Castrol and McDonald's

With World Cup fever in full swing, C&IT rounds up the B2B events activity by some of the tournament's sponsors and other big brands in the run up to Brazil 2014 and over the next few weeks.

 C&IT World Cup brand activity round-up: Vauxhall, Castrol and McDonald's
C&IT World Cup brand activity round-up: Vauxhall, Castrol and McDonald's

Castrol
Castrol is taking a select group of its worldwide distributors to the World Cup in Brazil as part of its Ambassador Club incentive programme, organised by Kempster. The four-day trip will include a business conference at Villa Riso Convention Center, organised by agency Bray Leino, culminating in the group watching the World Cup final. 

Vauxhall
Vauxhall, sponsor of the England team, has put on a series of fan hubs in the UK
around the England games, as well in Miami – where England played its warm-up games – and Brazil. It has run a nationwide incentive programme for retailers to win a night at one of these UK hubs. Of the total 100 winners, around 28 top performers were treated to a trip to Miami for the England warm up games, with a few getting the chance to go to Brazil.

McDonald's
McDonald's, which has been the Official Restaurant and Global Sponsor of the Fifa World Cup since 1994, held two competitions to motivate and reward staff this year: The McDonald’s Cup and Road to Rio. Winners received cash rewards as well as a 'once-in-a-lifetime' trip to Brazil.

Moy Park
RPMC will source accommodation, transport, flights and detailed activity programmes for Moy Park's international and VIP guests at the World Cup this summer. As well as this, the agency will provide venues for Moy Park’s Business Leaders Forum, which takes place in Rio de Janeiro during the tournament. Tickets and logistics management will also be provided to parent company Marfig as part of a wider agreement with Moy Park.

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