Following a consultation with the industry, Reed Exhibitions is to revamp its AIBTM trade show to prioritise time for meetings in a "cost-effective" way, featuring a one-to-one meetings format in modular pods.
IBTM America aims to remove the costs associated with exhibiting at a trade show by designing a turnkey solution where a pod design, integrated into an exhibitor's meeting space, will give privacy to meetings between buyers and suppliers.
Exhibitors will pay one price for identical modular booths and, for the first time, exhibitors and buyers will take part in a "mutual match system" for their appointments diary, allowing both parties to choose who to do business with.
Sallie Coventry, portfolio director, IBTM Global Events Portfolio, said: "IBTM America will be exclusive and private, similar to the two successful launches of the table-top one-to-one mutual match event concept with both IBTM India and IBTM Africa.
"While we are in the early stages of design, we have extended the creative concept from a table top to a private booth with branding space that ensures an intimate environment, and a turnkey solution, that gives both buyers and sellers a focused face-to-face meeting space.
"IBTM America will now give the US meetings industry its own niche event that is focused on the business of meetings, no distractions, no time-wasting, and enabling both buyers and sellers to have their own community in one place for two days."
IBTM America, which will take place in Chicago in June 2015, promises 250 event planners who will have 30 pre-scheduled appointments, following a rigorous pre-qualification process.