Reed to rebrand AIBTM as IBTM America

AIBTM will be rebranded as IBTM America 2015 next year with a revamped format, it was announced at the 2014 event in Florida this week.

Sallie Coventry, portfolio director for IBTM Global Events Portfolio
Sallie Coventry, portfolio director for IBTM Global Events Portfolio

Following a consultation with the industry, Reed Exhibitions is to revamp its AIBTM trade show to prioritise time for meetings in a "cost-effective" way, featuring a one-to-one meetings format in modular pods.

IBTM America aims to remove the costs associated with exhibiting at a trade show by designing a turnkey solution where a pod design, integrated into an exhibitor's meeting space, will give privacy to meetings between buyers and suppliers. 

Exhibitors will pay one price for identical modular booths and, for the first time, exhibitors and buyers will take part in a "mutual match system" for their appointments diary, allowing both parties to choose who to do business with.

Sallie Coventry, portfolio director, IBTM Global Events Portfolio, said: "IBTM America will be exclusive and private, similar to the two successful launches of the table-top one-to-one mutual match event concept with both IBTM India and IBTM Africa. 

"While we are in the early stages of design, we have extended the creative concept from a table top to a private booth with branding space that ensures an intimate environment, and a turnkey solution, that gives both buyers and sellers a focused face-to-face meeting space.

"IBTM America will now give the US meetings industry its own niche event that is focused on the business of meetings, no distractions, no time-wasting, and enabling both buyers and sellers to have their own community in one place for two days."

IBTM America, which will take place in Chicago in June 2015, promises 250 event planners who will have 30 pre-scheduled appointments, following a rigorous pre-qualification process.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why should events be sustainable?

Why should events be sustainable?

A panel of event professionals at the C&IT Corporate Forum discussed the issues surrounding sustainability.

5 macro-trends that could disrupt the MICE industry

5 macro-trends that could disrupt the MICE industry

PCMA report suggests biodegradable, 3D-printed meeting spaces could be part of the industry's future.

C&IT launches top incentive agency survey

C&IT launches top incentive agency survey

This year's State of the Industry: Incentives Report will include the Top 20 Incentive Agencies in the UK.

FIRST appoints chief people officer

FIRST appoints chief people officer

In the newly created role, Jeanelle R. Beach will oversee the People & Culture Team for all FIRST global offices.

The rise of rooftop venues

The rise of rooftop venues

More and more rooftop spaces are popping up in exciting locations around the world, says Tobacco Dock's Jonathan Read.

Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

If an event manager had overseen Brexit...

If an event manager had overseen Brexit...

'I can't help but think we'd be in a better place than the one we're in now,' says Alex Hewitt, CEO of AOK Events.

LATEST JOBS