Brazil 2014: McDonald's motivates staff with World Cup events

As the Fifa World Cup 2014 kicks off in Brazil today, C&IT takes a look at the staff events McDonald's has run to motivate and reward staff.

World Cup 2014: McDonald's in Brazil
World Cup 2014: McDonald's in Brazil

McDonald's, which has been the Official Restaurant and Global Sponsor of the Fifa World Cup since 1994, held two competitions to motivate and reward staff this year, offering its business managers and employees the opportunity to experience the tournament in Brazil. 

The McDonald’s Cup

The McDonald’s Cup, part of the McDonald’s Community Football Programme, is a nationwide initiative aimed at raising the standards of grassroots football for players everywhere. The cup is a five-a-side football tournament for McDonald’s employees, featuring teams from across the UK. 

More than 700 teams entered the competition at the qualifying stage, with 24 regional winners making it to the finals at St George’s Park, the English Football Association's national football centre in Staffordshire. The two winning teams in the UK McDonald’s Cup held at St George’s Park in March went on to represent the UK in the European McDonald’s Cup tournament at Grundig Stadium in Nuremberg, Germany in May. 

‘Team Wicks’, the UK women’s team made up of crew members from McDonald’s restaurants in Lowestoft, Pakefield, Beccles and Great Yarmouth, took the title by beating Denmark 1-0 in the final and will now head to Rio de Janeiro to compete in the global McDonald’s Cup finals at the end of June, during the World Cup. 

The world tournament will be held at the stadium of FC Botafogo in Rio de Janeiro.

Road to Rio

The Road to Rio competition gave business managers at each of McDonald’s 1,200 UK restaurants the chance to win an all-expenses paid trip to the World Cup and £1,000 for a staff event. 

The competition ran for three months: February, March and April 2014 and at the end of each month the restaurants with the best customer satisfaction ratings were entered into a draw, with 70 monthly winners. The winners from each month then went into the final draw to win one of the 11 prizes.

Eleven business managers have won a trip to the World Cup, including a three-night stay in a four-star hotel in Rio, plus tickets for Spain v Chile and England v Uruguay, along with £1,000 towards an event in the UK for their restaurant teams.

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