Dubai aims to raise profile of destination for business events

An educational seminar to empower high-profile and well-connected UAE residents to host international conferences in the emirate took place this week.

Hosted by the Dubai Convention and Events Bureau (DCEB), a division of the Dubai Department of Commerce and Tourism Marketing (DTCM), in conjunction with the Dubai World Trade Centre (DWTC) and MCI Dubai, the event was held to boost membership of the Al Safeer Congress Ambassadors Programme.

To date the programme has resulted in dozens of international conferences coming to Dubai, bringing along with them thousands of delegates, all of which has had a positive impact on Dubai’s economy.

Convening at the DWTC’s Al Multaqa Ballroom for the event, several dozen prospective members from the Emirates Medical Association (EMA), the Society of Engineers (SOE), science and technology association IEEE UAE, and several leading universities and government departments networked with existing conference ambassadors and heard a number of speakers share their experience of securing and organising international congresses in Dubai.

Commenting on the event, Dr. Yasser Farahat, secretary general of Emirates Urology Association and a current member of the Al Safeer Congress Ambassador Programme, said: "The Programme has made a very compelling case and I think we will get a very good response from the prospective members that attended today. The Al Safeer programme is an invaluable tool to grow Dubai’s global profile while boosting the business events sector. The current members really enjoy the work that they do under the programme as well as all the support they receive to bolster their efforts." 

According to the DCEB, ambassadors can not only strengthen the economy of the region, but will also gain recognition for assisting in creating jobs and providing the community with access to new technologies, intellectual capital and educational exchange. 

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