In Numbers: State of the Industry 2014

The key stats from C&IT's annual corporate and agency survey reveals pitches are increasing, recruitment is rising and event cancellations are falling.

In Numbers: State of the Industry 2014
In Numbers: State of the Industry 2014

For C&IT's annual State of the Industry Report, we surveyed and carried out in-depth interviews with more than 200 UK-based corporates and agencies about their event activity in 2013, general trends and challenges and the outlook for 2014 and beyond. Here are some of the key stats:

92% of agencies surveyed are forecasting growth this year – in turnover, profits, or both.

37% of the 50 corporate planners surveyed by C&IT said they saw budgets increase in 2013, while 51% said budgets remained static.

43% of corporates surveyed are predicting a budget increase this year, with 14% saying budgets have not yet been decided, while 29% expect them to stay the same in 2014.

70% of agencies surveyed said they saw an increase in pitch activity in 2013 compared to 2012.

84% of agencies expect to increase headcount in 2014, while 68% added more staff in 2013.

22% of corporates surveyed expect to increase the size of their events team in 2014, compared to 41% who said they increased headcount in 2013.

33% of agencies saw events cancelled by clients in 2013, mainly due to budget, but so far in 2014 only 12% have seen events cancelled.

61% of corporates surveyed do not actively apply a CSR policy to their B2B events.

70% of agencies surveyed said they have taken on students from event management degrees in the last 12 months, good news for the next batch of students to graduate.

64% of corporate event planners said they have used, or are considering, creating a mobile app for their events in 2014.

28% of corporates surveyed said that budgets are their biggest challenge.

15% of agencies surveyed said that recruitment is their biggest challenge.

19% of corporates expect 100% of their events to include social media elements, a further 19% expect at least half (50%) of their events to include social media, while only 11% said none of their events would have a social media element.

44% of agencies surveyed are members of Evcom association.

27% of agencies saw an increase in incentives, while 18% saw an increase in conferences and meetings in 2013.

MORE:

Download the Top 50 agencies table

State of the Industry 2014: Agencies forecast growth as confidence increases

State of the Industry 2014: Great Expectations

New and exclusive content from C&IT's State of the Industry Report will be published online throughout June with the full report downloadable at the end of the month.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Stunning' Painted Hall re-opens in London

'Stunning' Painted Hall re-opens in London

Restored venue re-opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

LATEST JOBS