For C&IT's annual State of the Industry Report, we surveyed and carried out in-depth interviews with more than 200 UK-based corporates and agencies about their event activity in 2013, general trends and challenges and the outlook for 2014 and beyond. Here are some of the key stats:
92% of agencies surveyed are forecasting growth this year – in turnover, profits, or both.
37% of the 50 corporate planners surveyed by C&IT said they saw budgets increase in 2013, while 51% said budgets remained static.
43% of corporates surveyed are predicting a budget increase this year, with 14% saying budgets have not yet been decided, while 29% expect them to stay the same in 2014.
70% of agencies surveyed said they saw an increase in pitch activity in 2013 compared to 2012.
84% of agencies expect to increase headcount in 2014, while 68% added more staff in 2013.
22% of corporates surveyed expect to increase the size of their events team in 2014, compared to 41% who said they increased headcount in 2013.
33% of agencies saw events cancelled by clients in 2013, mainly due to budget, but so far in 2014 only 12% have seen events cancelled.
61% of corporates surveyed do not actively apply a CSR policy to their B2B events.
70% of agencies surveyed said they have taken on students from event management degrees in the last 12 months, good news for the next batch of students to graduate.
64% of corporate event planners said they have used, or are considering, creating a mobile app for their events in 2014.
28% of corporates surveyed said that budgets are their biggest challenge.
15% of agencies surveyed said that recruitment is their biggest challenge.
19% of corporates expect 100% of their events to include social media elements, a further 19% expect at least half (50%) of their events to include social media, while only 11% said none of their events would have a social media element.
44% of agencies surveyed are members of Evcom association.
27% of agencies saw an increase in incentives, while 18% saw an increase in conferences and meetings in 2013.