The first International Festival for Business (IFB 2014) is expected to attract 250,000 business and cultural visitors from more than 80 countries to 96 locations in Liverpool and the North West.
Alongside the business events, it will also host more than 70 cultural events and include a line up of speakers from the worlds of business, government and technology.
The festival will be hosting a number of UK events industry associations including Evcom, ABPCO and ISES.
In partnership with UKTI and the Department of Business Skills and Innovation, IFB 2014 will offer more than 1,000 live business opportunities with an estimated value of over £1.7bn.
IFB 2014 was launched by Prime Minister David Cameron in 2013 as it forms a central part of the UK Government’s plans to drive economic growth. The festival aims to help contribute to doubling British exports to £1trn by 2020 and to generate over £100m of foreign investment for the UK over the next five years.
As part of the festival, some 150 UK SMEs will receive tailored export advice from UKTI experts.
IFB 2014 has received the support of leading government and business figures including Lord Heseltine and Sir Terry Leahy, former Tesco CEO, and telecoms titan BT has come on board as a major sponsor.