The first Event 360 forum, a new one-day event from C&IT and sister magazine Event, hosted around 250 event planners and suppliers at Tobacco Dock with representatives from companies including Arcadia Group, Scottish Widows, Alliance Boots, Zibrant, Powwow Events and BI Worldwide attending.
In the afternoon sessions, EE's senior event manager Kelly Phillips shed light on how to create stand out events before Will Scougal, head of brand strategy, Twitter UK gave the closing session on 'Engaging the Millennials'.
An exclusive performance from Mica Paris also took place between the afternoon sessions to the thrill of everyone in the room.
In the morning sessions, L'Oreal, ITV and IBM took part in Big Questions Live stating that procurement's understanding of creative events is limited and having a better understanding of the brand is better for the pitch process.
The day ended on a high with a Champagne diamond reception, which saw DRP's Kate Stone become the lucky owner of a real diamond worth £1,000.