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ITV's Kia Hanly, L'Oreal Professional's Alison Williams, IBM's Vikki Bradney-Spencer
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Event 350 networking
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Pick n Mix
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Networking breakfast at Event 360
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Event 360 chair Miriam Staley
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Jonathan MacDonald, Thought Expansion Network
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Big Questions Live Panel debate at Event 360
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George P Johnson, VP sales & marketing, EMEA, Kevin Jackson
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The morning began on the Main Stage with opening remarks from managing director at We Make Waves, Miriam Staley who then introduced the founder of Thought Expansion Network Jonathan MacDonald.
This was followed by Big Questions Live, which was chaired by Kevin Jackson, VP sales and marketing, EMEA, George P Johnson.
Kia Hanly, head of events, ITV; Alison Williams, divisional events manager, L’Oréal Professional Products UK & Republic of Ireland; and Vikki Bradney-Spencer, marketing manager and events leader, IBM UK and Ireland sat on the panel.
Key issues raised included procurement's understanding of creative events, which they argued is limited, and the importance of understanding a brand prior to the pitch process.
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