In Pictures: Event 360 Part 1

The first Event 360 forum opened this morning at Tobacco Dock with a kick-starter session from founder of Thought Expansion Network, Jonathan MacDonald.

In Pictures: Event 360 Part 1
In Pictures: Event 360 Part 1
  • ITV's Kia Hanly, L'Oreal Professional's Alison Williams, IBM's Vikki Bradney-Spencer

    ITV's Kia Hanly, L'Oreal Professional's Alison Williams, IBM's Vikki Bradney-Spencer

  • Event 350 networking

    Event 350 networking

  • Pick n Mix

    Pick n Mix

  • Networking breakfast at Event 360

    Networking breakfast at Event 360

  • Event 360 chair Miriam Staley

    Event 360 chair Miriam Staley

  • Jonathan MacDonald, Thought Expansion Network

    Jonathan MacDonald, Thought Expansion Network

  • Big Questions Live Panel debate at Event 360

    Big Questions Live Panel debate at Event 360

  • George P Johnson, VP sales & marketing, EMEA, Kevin Jackson

    George P Johnson, VP sales & marketing, EMEA, Kevin Jackson

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The morning began on the Main Stage with opening remarks from managing director at We Make Waves, Miriam Staley who then introduced the founder of Thought Expansion Network Jonathan MacDonald.

In Pictures: Event 360 Part 2

This was followed by Big Questions Live, which was chaired by Kevin Jackson, VP sales and marketing, EMEA, George P Johnson.

Kia Hanly, head of events, ITV; Alison Williams, divisional events manager, L’Oréal Professional Products UK & Republic of Ireland; and Vikki Bradney-Spencer, marketing manager and events leader, IBM UK and Ireland sat on the panel.

Key issues raised included procurement's understanding of creative events, which they argued is limited, and the importance of understanding a brand prior to the pitch process.

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