Procurement's 'understanding of creative events is limited'

Corporate event managers from L'Oréal, ITV and IBM discussed the ongoing conflicts with procurement at Event 360, which kicked off at Tobacco Dock today (5 June).

Alison Williams, divisional events manager of L'Oréal Professional Products UK and Ireland
Alison Williams, divisional events manager of L'Oréal Professional Products UK and Ireland

In a live panel debate, chaired by Kevin Jackson, George P Johnson's VP sales and marketing EMEA, at Event 360 this morning, event managers from L'Oréal, ITV and IBM discussed their challenges with procurement teams. 

Alison Williams, divisional events manager of L'Oréal Professional Products UK and Ireland, said: "Procurement is an ongoing challenge. There is an understanding around basic training events that require a certain number of hotel rooms, but procurement's understanding of the highly creative side of events is limited. It has caused problems over the years and it has prevented some large events from happening."

Kia Hanley, head of ITV events, said that the conflicts with procurement is ongoing. She said: "Events should not be driven by procurement. We have tried hot-desking so we understand each other's worlds. It's about making sure that procurement and events work in partnership together."

IBM's Vikki Bradney-Spencer, UKI SWG marketing manager, added: "Event planners need to understand that procurement need to reduce costs and in return they need to understand the value each supplier brings to an event. It's about establishing a relationship and making sure they understand your needs as an event planner."  

More News from Event 360: Understanding brand key to better pitch process

Event 360 is a new one-day event, organised by C&IT and sister title Event magazine, which is taking place at Tobacco Dock today.

 

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