Event 360 kicks off today

The inaugural Event 360 forum kicked off today (5 June) at Tobacco Dock with around 250 corporate and agency event planners, exhibitors and suppliers attending the one-day event.

Event 360 kicks off today
Event 360 kicks off today

The event begins with an energising ice-breaker session, followed by a 'Big Questions Live debate: Events on Trial – What’s The Bottom Line?'

There will also be a Brand Perspective: On Stage With The Experts panel session on experiential events featuring EE senior live events manager Kelly Phillips, Just Eat chief marketing officer Mat Braddy, and Shortlist Media head of events Mariam Ahmed.

Key features include a 'Creative Catwalk', a quick-fire showcase of new and fresh suppliers, plus a 'Tech Zone' where delegates can learn about new technologies and trends that will shape the events of the future and engage tomorrow's audience.

A Destination Zone will feature suppliers including Dubai, Chewton Glen, Dominican Republic and Gleneagles, where delegates will get the opportunity to experience activities including croquet and whisky tasting.

Twitter UK's Head of Brand Strategy & Creative Will Scougal will give a closing keynote session on Engaging the Millenials, looking at what technology and trends will shape the events of the future and engage tomorrow's audience.

Keen an eye on C&IT's Twitter feed – @CITMagazine – for regular updates, photos and footage from the event, using hashtag #Event360Forum to join the discussion. Also follow us on Facebook (C&IT Magazine), Instagram (CITMagazine) and LinkedIn for more coverage.

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