SSG Create's first project for Allergan kicks off at the international Beauty Through Science Symposium in Stockholm, which takes place this week from 5-7 June. The agency has been commissioned to design and execute a dedicated exhibition space for Allergan, which is the lead sponsor at the conference.
At the event, which takes place at the Stockholm Waterfront Congress Centre, Allergan's presence will focus on showcasing its Natrelle range of breast implants and attendees will also be able to learn about its expert facial range. To create the space, SSG Create has taken inspiration from the Allergan logo, which is reflected in the stand’s curved structures and central display shelves.
James Dale, director of production and projects at SSG Create, said: "Beauty Through Science is a high-profile industry event and, as lead sponsor, it is crucial Allergan’s exhibition presence clearly communicates the brand and products, positioning Allergan as the market leader in aesthetic medicine."