Industry reacts to criticism over BBC conference

Industry professionals have reacted to media criticism over claims the BBC is spending £20,000 on a staff conference in Birmingham this month, instead of using its own facilities in London and Salford.

Industry reacts to criticism over BBC conference (c. Phil Gradwell)
Industry reacts to criticism over BBC conference (c. Phil Gradwell)

The BBC is reportedly set to spend £20,000 on a half-day conference for 200 staff that will see people travel from its Salford and London branches to Birmingham on 27 June.

The decision to host the event in Birmingham has led to criticism in a Daily Mail report that the conference is a waste of money, particularly when the BBC has its own facilities.

However, reaction from event professionals has been supportive of the BBC's move to host the event in Birmingham stating that £20,000 is a reasonable sum for a conference for 200 delegates.

Agencies speak out

Anita Lowe, director of meetings and events, Capita Travel & Events, said: "Simply branding an activity wasteful can be rash, especially without knowing the full ins and outs of an organisation’s meetings and travel policies and a specific event’s full objectives and ROI intentions.

"Looking purely at a cost without entire context is misleading and undervalues the benefits of face-to-face as part of company meetings and events strategies."

In 2011, the BBC opened its £1bn Media City UK offices in Salford, despite extensive cuts being made throughout the corporation. The offices hold 2,700 staff who work across 26 different departments.

Daniel Brightmore, account director, Vivid Event Group, argued that it is important to bring staff from different offices together: "Staging the event off-site is commendable. Particularly as it involves the joining of two offices and Birmingham is a fair geographical compromise for all." 

Sean Doyle, head of creative services at Concerto Live stressed the importance for a company to invest in bringing its employees together, saying "every company needs to communicate with their employees and when you have teams split across locations it’s important to get people together and build relationships every now and then.

"£20,000 for a 200-person conference works out as £100 per head, which is a pretty modest price to pay for an informed and motivated workforce," he continued.

On the subject of whether or not the recent criticism could lead to a negative stigma around staff conferences, Doyle added: "I don’t see that staff conferences will suffer the same stigma as incentives have in the past; after all, they are an essential business tool and shouldn’t be confused with bonuses or rewards."

Brightmore agreed, stating: "I think companies recognise the value of staff conferences and it is a brands’ prerogative to communicate with its staff how they see fit."

BBC statement

In a statement defending the conference, the BBC said: "This is a one-off meeting and the only time this year the teams from London and Salford will be brought together.

"Birmingham is the most practical location for teams that are split across the country, and we have made savings wherever possible."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Pure Events appoints new business development director

Pure Events appoints new business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

5 of the world's most affordable cities for incentives

5 of the world's most affordable cities for incentives

To help you find luxury on a budget, here's a ranking of the world's most and least affordable capital cities to explore in a day.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

Planners want more crisis and security training

Planners want more crisis and security training

Event organisers concerned about their lack of preparation for serious incidents after November's terrorist attack at Fishmongers’ Hall.

The 2019 A-List FAM to Cork and Kerry

The 2019 A-List FAM to Cork and Kerry

Meet in Ireland treated the 2019 A-Listers to yoga, pony trekking and uileann pipes workshops.

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

Incentive planners and DMCs discuss the need for more transparency in their working relationship.

C&IT launches incentives survey

C&IT launches incentives survey

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

LATEST JOBS