The three-day business festivals aim to be both an inspirational spectacle of creativity and a practical showcase of the competitive advantage that creativity brings.
Creative brand agency Jack Morton delivered the first leg of the tour in Istanbul last week, from 20-22 May. The next festival will take place in Hong Kong from 18-20 November 2014 and then in Shanghai from 3-5 March 2015.
The joint initiative between the public and private sector is supported by partners and curators including HSBC (Principal Partner), PwC, BBC Worldwide, Jaguar Land Rover and De Montfort University.
The festival featured seminars, masterclasses, installations and networking sessions, which gave attendees an opportunity to exchange ideas, insights and contacts.
The business festival's programme was produced in collaboration with the British Fashion Council, London Design Festival, Founders Forum, Walpole, the Science Museum and Tom Parker Bowles, who curated the food-and-drink channel.
Brands taking part included Harrods, Miller Harris, Bremont, Google, Barber Osgerby, Framestore and GQ.
Julian Pullan, President, EMEA at Jack Morton Worldwide, said: "Creativity is the key point of difference in business today. Creativity inspires people and businesses to action like nothing else. It’s essential to drive our industries forward and it’s critical that we nurture it.
"So we’re delighted to be working with the campaign to help realise its creative vision and to be supporting this unique collaboration between the public and private sectors."