The roadshow, which takes palce from 2-6 June, will travel to Coventry, Leicestershire, Derby, Staffordshire and Manchester before finishing in London.
The roadshow will allow members of the association to meet with HBAA representatives as part of its new strategy.
During its stop in Staffordshire, a specially designed team-building event will take place at Alton Towers Hotel and Conference Centre and will be delivered by HBAA strategic partner Off Limits Corporate Events.
Chairman of the HBAA, Chris Parnham, said: "We see a lot of our members in London, or at industry events, but this is about reaching out to members and seeing how they conduct their day-to-day business in their venues and businesses.
"It also proves we are not a static organisation. We champion the importance of travel and relish any opportunity to build on our relationships with our agent and venue members."
HBAA is the trade association for the hotel booking agency, apartment and venue community.