VisitScotland prepares for strongest showing yet at this year's IMEX

VisitScotland is heading to Frankfurt to promote Scotland as a business destination at one of the world's biggest business tourism trade shows, IMEX 2014, which takes place from 20-22 May.

Last year was the tourism organisation’s most successful IMEX to date, with 22 enquiries resulting in a potential economic impact of over £14 million.

With 3,500 exhibitors from 157 countries and around 9,000 buyers, the national tourism organisation’s stand at IMEX is the strongest it has been in seven years with 15 diverse partners including National Museums of Scotland, Aberdeen Exhibition & Conference Centre, Macdonald Hotels & Resorts and Glasgow City Marketing Bureau amongst others.

VisitScotland will discuss business opportunities with a number of international exhibitors and promote key events such as Homecoming Scotland 2014, the Commonwealth Games and The Ryder Cup.

Neil Brownlee, head of the business tourism at VisitScotland said: "Last year’s IMEX was our most successful to date and this year we are coming back stronger with 15 partners on our VisitScotland stand. Scotland is excelling in business tourism, evidenced by the wealth of major investments happening throughout the country including accommodation, venues and major new flight routes. We are looking forward to communicating the importance of doing business in Scotland to over 9,000 buyers at the event.

With the Commonwealth Games, Ryder Cup and over 800 Homecoming events, 2014 is set to be a massive year for Scotland.

"This delivers great opportunities for not only business tourism but for the whole of the Scottish economy. It’s imperative we make the most of this once-in-a-generation opportunity, and this year’s IMEX is the perfect place to do just that," added Brownlee.

Visit C&IT's Scotland Destination Guide here

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