Sportsworld partners with Traffic Sports ahead of Brazil World Cup

Sportsworld has partnered with Latin America-based Traffic Sports to expand its services for corporate clients during the Fifa World Cup in Brazil and the Rio 2016 Olympics.

Sportsworld partners with Traffic Sports ahead of World Cup
Sportsworld partners with Traffic Sports ahead of World Cup

Traffic Sports will offer local knowledge on the destination, support with infrastructure and creative brand application.

Len Olender, sponsor services director, said: "We believe Traffic Sports is uniquely positioned to exceed our previous delivery achievements by utilising core strengths of Traffic Sports and Sportsworld to create a lasting legacy and strong return on investment for our clients."

Traffic Sports is recognised as one of the leading hospitality providers in the Brazilian sports event industry.

Marcelo Haegenbeek, marketing VP, Traffic Sports, added: "We are thrilled to be able to combine forces with Sportsworld in creating and delivering a new range of products and events, not only in Brazil, but throughout the Americas."

With less than one month to go before the World Cup kicks off, C&IT took a look at the tournament in numbers.

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