EMC’s best customers will attend a private lunch at the Rainforest Café with their families before being privately transported to London’s West End to see Lion King, the musical.
Jenna Archer, account director, Logan Sports Marketing, said: "The objective was to create a unique entertainment concept that would attract EMC’s senior level customers.
"By extending the corporate entertainment invite to customers and their families, the acceptance rate from C-level and decision-making clients has significantly increased from traditional hospitality."
Logan Sports Marketing will run a second event for EMC’s top customers on 19 June, which will involve a live screening of England’s Fifa World Cup Match against Uruguay in Brazil.
The screening will take place at Paramount, London and will be hosted by ESPN’s Kelly Cates, while football legends Andrew Cole and Ian Rush will supply punditry.