Michael Birkin, founder of Red Peak Group, the company that oversees RPMC, will become CEO of KYU, which will form a division of small entrepreneurial and generative agencies, including RPMC and Red Peak Branding.
Birkin, who will take up the post from 1 July, said: "I’m delighted to have Red Peak Group companies be one of the founders of KYU, and to have the opportunity to build this new group for Hakuhodo DY Holdings.
"KYU’s strategy, in which leaders of each partner firm collaborate to attract and build other companies that represent the future of our fast-changing industry, is a fresh and exciting approach."
CEO of RPMC Europe, Stephen Hall, added: "This is indeed an exciting next phase for RPMC to expand our footprint and activities on behalf of clients.
"We’ve grown strongly in recent years and with this new partnership we will further enhance our best-in-class, advanced experiential services and sponsorships activations in sports and music."
RPMC announced in March that it will be working with 50% of all 2014 Fifa World Cup sponsors, including food company Moy Park, McDonalds, Budweiser and Sony.