Boss says: "As a dedicated and strong account director, Sarah always puts the creation of a great event first and has created some brilliant, award-winning events for O2 by always pushing the client to be more creative and innovative," says managing director Laura Capell.
Best event I've worked on: O2's Campus Party Europe last September for O2 Telefonica, where we took over The O2 to create Europe's largest Techfest, or 'Glastonbury for Geeks' as its become known.
Most challenging moment: The Campus Party was also the most challenging because we had to create 3,500 network stations in a music venue that is not set up for that. Also, when we went live, it was a 24-hour site so there was no respite.
Client I'd like to work with: Any client involved with the Cannes Film Festival, or a brand like Google or Facebook would be pretty exciting.
Alternative career: I'd probably be in law working as a barrister as that's what I studied.
Goals before 40: I'd like to work my way up to a client services director role, and build a bigger and better client base, and win more global events. I'd also love to work abroad.
See photos from the A List launch party at Café Royal Hotel here...