The global meetings and events company said it acquired Ankara-based start-up 3Events to reinforce its capacity across India, the Middle East and Africa.
"Although a young start-up, the 3Events team has a combined 25 years experience in managing corporate and association events, as well as in-depth knowledge of local clients and their challenges," said Sumaira Isaacs, MCI chief operating officer, India, Middle East and Africa.
"This acquisition will establish MCI’s presence in Turkey, provide our growing regional client-base with an additional location from which to access MCI’s strategic services and bring innovative new strategies to the Turkish market."
3Events was created by entrepreneurs Baris Kahriman, Ufuk Yavuz Tümer and Koray Tuncer.
Baris Kahriman will head up the new office as general manager, MCI Turkey, while Ufuk Yavuz Tümer will drive commercial growth as director of operations & business development and Koray Tuncer will lead the development of the association market as director, Institution & PCO.
Kahriman said: "By combining our local knowledge and well-established connections with MCI’s global expertise, best practices and buying power, we are in a unique position to help our clients make their ambitious goals a reality."
In January, MCI acquired JZ Congressos, one of Brazil's leading event agencies, doubling its capacity in South America ahead of this summer's World Cup