GIBTM 2014 has a record number of exhibitors – 300 – and has also seen an increase in hosted buyer numbers. There are more than 255 corporate event planners, agencies and associations from 36 countries.
The show expects more than 2,000 trade visitors – a year-on-year increase of 10%.
The education programme includes a session from Rob Davidson of the University of Greenwich in London, who will present the results of the Middle Eastern Meeting Planners' Site Selection Survey, which is new research into the factors that are most important to Middle Eastern meeting planners when they are deciding where to locate their events.
There are also sessions from industry associations including MPI, ICCA and SITE, covering industry trends, sustainability, issues impacting the corporate travel industry, and the challenges of staging international association meetings.
The show has 74 new exhibitors, including Thailand, Turkey, Saudi Arabia, Czech Republic, UAE, Korea, United Kingdom, Uganda, South Africa and Morocco.
Last year GIBTM tripled corporate meetings buyer attendance, accounting for 35% of all hosted buyers attending the show, compared to 11% from the corporate sector in 2012.
Lois Hall, exhibition director of GIBTM, said: "More than 8,500 pre-scheduled appointments are expected to take place between buyers and exhibitors at this year’s GIBTM.
GIBTM, part of Reed Travel Exhibitions IBTM portfolio, is taking place from 24-26 March 2014.