Imagination hires Pearce for Jaguar Land Rover account

Imagination has hired client services director Steve Pearce, who will take charge of the agency's long-term client Jaguar Land Rover.

Imagination hires Jaguar Land Rover account director
Imagination hires Jaguar Land Rover account director

Pearce, who began his career with Imagination, will be responsible for all auto shows and events delivered from Europe, the Middle East and Africa for Jaguar Land Rover.

Pearce’s previous role was at Green Room, a sports-based corporate events management agency, where he worked with brands including Nike and Mercedes-Benz.

"I am delighted to be back at Imagination, supporting Jaguar Land Rover at such an exciting time in their history.

"Our new Coventry studio is a unique opportunity to provide local support and responsiveness, combined with the exceptional creativity and quality from London and our global studios. "

In February, Imagination delivered the launch of the new Ford Focus at Mobile World Congress in Barcelona, which was attended by 75,000 people.

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