World Cup to boost Brazil's event offering

Businesses will be more confident in visiting Brazil following the World Cup, according to the Brazilian Tourism Board.

World Cup to boost Brazil's event offering
World Cup to boost Brazil's event offering

Speaking at the 'Goal To Brasil' event in London this morning (19 March) at the Montcalm hotel in London, the Brazilian Tourism Board's director of international markets, Leila Holsbach, stated: "The event is activiating and energising not only tourism but other economies and we want to show the world that we are a modern country that is used to hosting large events. Businesses will be more confident in visiting Brazil."

On the subject of whether or not Brazil can cope with the amount of tourists travelling to the country over the 30-day period, Holsbach said: "We have the infrastructure to deal with large numbers of tourists at both private and corporate levels.

"We are used to receiving large numbers of tourists, although not always at international level, but we have significant internal movement that will prepare us for the World Cup.

"Currently we are in seventh place at in International Congress and Convention Association's (ICCA) standings and following the expectations of the World Cup this summer, we are already noticing further change."

Some 318 new hotels have been developed throughout the host cities in Brazil, however, price inflation has been a significant problem for potential commercial and business travellers. "Our laws do not prevent overpricing but we are paying attention to price abuse.

"There will be accommodation available for those wishing to travel in a more affordable manner."

Holsbach spoke alongside representatives from the three cities that will be hosting England during the group phase of the World Cup, as well as representatives from Brazil's Ministry of Sport.

Brazil will also host the Olympics, in Rio de Janeiro, in 2016.

More Brazil 2014 news:

Exclusive: Vauxhall launches World Cup incentive for retailers

MCI doubles presence in Brazil through acquisition

England's World Cup 2014 draw revealed

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