David Freeman, managing director at Mayridge, said the acquisition represented a strategically important move for the business and would help expand its work in this area.
The deal will see Blondefish’s Laura Moody take on a joint role as managing director of her existing agency and group commercial director at Mayridge. Moody has more than 20 years experience in the event industry and expertise in event technology and international markets.
"At Blondefish we’ve continued to make breakthroughs in RFID (radio-frequency identification) and other event technology, last year taking the innovation to a new level. Through Mayridge we can continue to develop inventive tech and deliver incredible experiences to event audiences globally," commented Moody.
Both brands will continue to operate independently as well as offer additional value to each other’s client base.
"For Mayridge, the move represents the continuing evolution of our agency’s event portfolio," said Freeman. "We’re developing our business across our core sectors of finance, pharma, aerospace and telecomms, and we’re bringing on board new services that meet the needs of our growing client base."