Mayridge acquires Blondefish

Experience design business Mayridge has acquired Blondefish, an RFID and event technology specialist, as it seeks to grow its presence in this space.

David Freeman, managing director at Mayridge, said the acquisition represented a strategically important move for the business and would help expand its work in this area.

The deal will see Blondefish’s Laura Moody take on a joint role as managing director of her existing agency and group commercial director at Mayridge. Moody has more than 20 years experience in the event industry and expertise in event technology and international markets.

"At Blondefish we’ve continued to make breakthroughs in RFID (radio-frequency identification) and other event technology, last year taking the innovation to a new level. Through Mayridge we can continue to develop inventive tech and deliver incredible experiences to event audiences globally," commented Moody.

Both brands will continue to operate independently as well as offer additional value to each other’s client base. 

 "For Mayridge, the move represents the continuing evolution of our agency’s event portfolio," said Freeman. "We’re developing our business across our core sectors of finance, pharma, aerospace and telecomms, and we’re bringing on board new services that meet the needs of our growing client base."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

LATEST JOBS