Royal College of Physicians targets corporate market

The Royal College of Physicians (RCP) is aiming to attract more corporate events business this year with a programme of activities celebrating the 50th anniversary of its Grade 1 listed, award-winning building.

Designed by Denys Lasdun and overlooking Regents Park in London, the RCP will run an exhibition, The anatomy of a building: Denys Lasdun and the Royal College of Physicians - from 8 September 2014 to 13 February 2015.

Sales and marketing manager at the RCP Natacha Allen said corporate clients will be able to tie their events in with the anniversary celebrations including tours of the exhibition.

"It will be ideal for any clients involved in architecture, construction and building industries. We are looking forward to welcoming clients to the venue with a series of special initiatives to mark the occasion."

These will include a focus on health and well being for delegates, around "brain food" as well as memorabilia and hospitality packages featuring tours of the building.

Allen added that the venue is also investing in upgrading its technology infrastructure to expand bandwidth. The venue has just also launched its corporate barbecue packages for 2014.

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