Speaking about the future of events, King said: "There are so many events now and so many different and entertaining platforms, so you really have to stand out."
King spoke about her career in the the events industry and the challenges facing industry professionals who are looking to launch their first event.
"You’re going to face different challenges every time"
"We deal with venues, suppliers, artists, and marketing agencies. When you’re balancing all of them who each have different priorities, you’re going to face different challenges every time. But that makes things very exciting.
"There were a variety of different risks"
"Patnering with Glasgow in 2009 was used as a template for other shows to go outside of London. Moving the MOBO Awards took a lot of convincing and there were a variety of different risks. But, we’re in the events industry and that involves taking calculated risks.
"We want to pioneer and be creative"
"By 2009 we had produced shows at every top venue in London. We had different cities reaching out to us asking why our shows always take place in London. We want to pioneer and be creative."
Later on this afternoon, Keith Prowse will address hospitality trends in 2014, as well as a speaker showcase from Performing Artistes.
Speaking on the first day of International Confex yesterday, Nick de Bois MP urged the event industry to embrace apprenticeships in a debate on the All Party Parliamentary Group (APPG) Inquiry report.
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