C&IT caught up with Sally Cooper during a recent fam trip to Svalbard, Norway...
What do you do in your role?
Conferences, product launches, incentives, meetings. I prefer the regional meetings because they’re small numbers with quite a senior audience, meaning you get to know the delegates and the group quite well. We work with predominantly automotive clients, some from South East Asia, the Middle East, India, China, but others are just mainly UK-based, so we have a real mix across the board.
Are those returning clients or do you look for new clients?
We don’t actively do any sales or marketing at all. The majority of our clients have come through repeat business or word of mouth. The business is at a size that we’re quite happy with and the relationships we’ve got are really important to us. We’ve worked with them for 15-20 years so I think it’s more beneficial with us to grow those accounts.
Why do you think you’ve been in events for as long as you have?
In a job like this you don’t have a normal life. In lots of other occupations you're 9-5 and you have quite a standard format to your day, but with this kind of job you can be in the Middle East one week doing a massive conference then the next week being somewhere as varied as this (Svalbard, Norway).