60 Seconds with... Sally Cooper

Sally Cooper, senior account manager for Noble Events, spoke to C&IT about her role at the agency and what keeps her motivated.

Sally Cooper, Noble Events
Sally Cooper, Noble Events

C&IT caught up with Sally Cooper during a recent fam trip to Svalbard, Norway...

What do you do in your role?
Conferences, product launches, incentives, meetings. I prefer the regional meetings because they’re small numbers with quite a senior audience, meaning you get to know the delegates and the group quite well. We work with predominantly automotive clients, some from South East Asia, the Middle East, India, China, but others are just mainly UK-based, so we have a real mix across the board.

Are those returning clients or do you look for new clients?
We don’t actively do any sales or marketing at all. The majority of our clients have come through repeat business or word of mouth. The business is at a size that we’re quite happy with and the relationships we’ve got are really important to us. We’ve worked with them for 15-20 years so I think it’s more beneficial with us to grow those accounts.

Why do you think you’ve been in events for as long as you have?
In a job like this you don’t have a normal life. In lots of other occupations you're 9-5 and you have quite a standard format to your day, but with this kind of job you can be in the Middle East one week doing a massive conference then the next week being somewhere as varied as this (Svalbard, Norway).

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: How events can save the world

The Langham welcomed corporate, agency and association event planners to discuss issues such as crisis management, sustainability, wellbeing, inclusion and harassment in partnership with Ottawa Tourism and the Shaw Centre.

How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karen Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

LATEST JOBS