US leads increase in long-haul incentives

Long-haul incentive travel trips for larger groups have risen by 25% annually over the past three years, according to event agency AYMTM.

Natalie Gunson, managing director at AYMTM
Natalie Gunson, managing director at AYMTM

The results also reveal that the US, in particular Las Vegas and New York, is the destination that is most in demand for long-haul trips, followed by Dubai and the Maldives.

Natalie Gunson, managing director at AYMTM, said: "During the course of the recession and up to 2012, Europe dominated our incentive destinations, with smaller group sizes. 

"Since then, we’re seeing an average increase of 25% per annum, with 2014 set to be a record-breaking year in delegate numbers and long-haul destinations. Our clients have chosen ever-popular, highly desirable routes such as the US and Dubai with direct and frequent flights from the UK."

In C&IT's incentive travel special Indesit revealed that its strategy for 2014 involved numerous long haul trips for its staff with the company taking around 10 trips a year.

Gartner is also due to run a Sydney sales incentive in 2014 and Goodyear Dunlop is heading to Barbados.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

New event space opens at Southampton Science Park

New event space opens at Southampton Science Park

Venue has capacity for 200 people and is close to major road and rail links, as well as Southampton Airport.

Will outer space become a giant leap for incentives?

Will outer space become a giant leap for incentives?

Astronaut and associate professor of space physics Suzie Imber says the reality of travel beyond our planet is close.

8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

LATEST JOBS