Spotify returns to South by Southwest conference

Spotify will create 'Spotify House' for attendees at South by Southwest, an annual conference, trade show and festival in Texas next week.

Spotify returns to South by Southwest conference
Spotify returns to South by Southwest conference

Spotify will host clients and attendees at 'Spotify House', alongside South by Southwest (SXSW), an annual music, film and interactive conference, trade show and festival, which takes place at the Austin Convention Center and at various venues across the town from 7-16 March 2014.

SXSW features three conferences and a four-day trade show, which was attended by more than 65,000 people in 2013.

For the third year, Spotify will renovate and paint an old building in Austin green to create 'Spotify House', which serves as a chillout area for people to charge their phones, listen to Spotify and watch 30-plus bands. The house will be open from 10-16 March.

There will also be a a music-themed mosaic photo booth, an interactive playlist generator and a music trivia installation.

Sponsors of the event include Samsung, Subway, Monster and Chevrolet. 

Profile: Kate Marriage, events manager, Spotify

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