Hosted by the Norway Convention Bureau, Innovation Norway and Spitsbergen Travel, C&IT accompanied eight event agencies including The Black Tomato Agency, Noble Events, AYMTM and BCD M&I to the Svalbard region of Norway, also known as 'the last stop before the North Pole'.
The group stayed at the Spitsbergen Hotel and sampled the best of what the island had to offer for meetings and incentives. This included dog sledding through the arctic valleys, a day-long snowmobile expedition and a wilderness evening at Camp Barentz.
This week sees the release of C&IT's March issue, which takes an in depth look at the return of incentive travel. Take a look at what the big brands are doing for their incentives.