Barbican's Anthony Hyde to set up consultancy

Anthony Hyde is to set up his own consultancy for venues, while he oversees new changes at the Barbican on a part-time basis.

Anthony Hyde is to set up his own consultancy business for venues
Anthony Hyde is to set up his own consultancy business for venues

Hyde, who announced last year that he would be leaving the Barbican as its general manager in February, is to continue working for the venue on a part-time basis until May, while he sets up his own consultancy business for venues.

Talking to C&IT, Hyde said: "I have been at The Barbican for 13 years and I have loved it, but it is time for my next challenge. As our industry is evolving, there are a lot more multi-purpose and arts and heritage venues globally that want to get into the business events space.

"The purpose of what I’ll be doing is to help venues to develop their business, particularly with sales and marketing strategies, business planning and use of space, etc. There is more pressure on venues to make money now, but it gives arts venues conflicting priorities, so I can particularly help in that field.

"I will possibly partner with other people, but it is early days. I am in conversations with a number of venues in the UK, but I could also be working with venues in South America, Asia and south-east Europe."

The announcement of Hyde’s departure in November was followed by the news that the Barbican’s head of sales and business events Samme Allen would also be leaving in January to join Twickenham Experience, the conferences and events division of Twickenham Stadium.

Hyde continued: "At the Barbican, we are looking at the structure of the team and looking to recruit a new head of sales that will be a very strategic role. The business events team will be led by the new head of sales and our head of event management. Event planners can expect to work with us as a partner – we strive to understand the objectives of an event to see how we can be much more than a venue."

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