Following recent political unrest in Bangkok, the Thailand Convention and Exhibition Bureau (TCEB) has re-allocated its marketing budget and introduced a range of new financial subsidies for corporate and association groups, alongside ‘Thailand CONNECT’, a new global marketing campaign.
The campaign also offers financial support of up to £3,600 for meeting and incentive event planners organising groups of more than 200 people, that are staying for a minimum of five nights.
The bureau has dedicated more than £800,000 towards online marketing in 2014 – it’s largest ever budget for online marketing. As part of this campaign, TCEB has launched a new business events website available in three languages - Thai, English and Chinese - with a further five language-versions to be introduced this year.
Speaking to C&IT, Pishnu Plaikaew, TCEB's corporate communications manager, described the current political situation in Bangkok as "overwhelmingly peaceful".
She said: "All C&I venues and tourist attractions in the Thai capital are operating normally. In Bangkok, protesters have removed most rally stages but retain a presence at some intersections.
"While this inevitably leads to some traffic delays, all roads and expressways are open as normal, as well as the skytrain, MRT subway, airport rail link, city buses, boats, ferry, and train services. Commuters and business travellers will therefore be unaffected apart from the possibility of minor inconvenience around rally sites.
"Shops, hotels, malls, restaurants, markets and financial institutions continue to operate as usual. All airports are open and operating according to schedule.
"All business events venues and tourist attractions and activities in other MICE cities are not affected, and continue as usual."