Falcini and Williams will be responsible for day-to-day service programme delivery, as well as developing and executing the group’s growth plans in Italy.
Williams joins from Carlson Wagonlit Travel (CWT) Italy, where she led its in-house DMC operations. She has lived and worked in Italy for more than 30 years and served in senior positions at other DMC companies, operating in Florence, Venice, Milan and Rome. Prior to CWT, she served as DMC director for Newtours.
In 2014, Allied PRA plans to expand the number of locations it can offer its clients through new partnerships with independently owned DMCs and by opening up new wholly-owned subsidiary offices.