Birmingham unveils business tourism campaign to attract events

Birmingham's latest business tourism campaign has received backing from four leading figures in the region's conference and events sector.

Birmingham's business trousim campaign receives boost
Birmingham's business trousim campaign receives boost

The campaign’s key messages, including the region’s central location, connectivity and variety of world-class venues, will form the backbone of the city’s exhibition presence throughout 2014.

Leading the 'Where the World Meets' campaign through a series of online interviews will be Julian Kettleborough, commercial director of meetings venue The Studio; Suzanna Reid Barreiro da Silva, sales and marketing manager of Searcys at the Birmingham Repertory Theatre; Stephen Cresswell, senior general manager of De Vere Hotels & Leisure Limited and Lisa Cook, account director at the International Convention Centre.

Kettleborough said: "Raising Birmingham’s business tourism profile not only enhances perceptions of the city globally, but also plays a large part in engaging civic pride. We have a great city and one we should all be very proud to promote."

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