Grass Roots to close Worcester office amid divisional shake-up

Grass Roots promotes Giselle Ripken to new role, Jeremy Brown to leave, and Worcester office to close as part of the ongoing consolidation of its Meeting & Events division.

Giselle Ripken takes on role of director, Meetings & Events at Grass Roots
Giselle Ripken takes on role of director, Meetings & Events at Grass Roots

Grass Roots has promoted Giselle Ripken to the new role of director, Meetings & Events as plans for further consolidation and integration of its Meetings & Events division have been accelerated.

Jeremy Brown, who was appointed managing director for the Events & Communications division in Marlow last summer, will leave the business in March.

Des Mclaughlin, divisional director for Grass Roots Meetings & Events, said Brown's departure "was mutually agreed and Jeremy has a number of other options he's considering."

Mclaughlin confirmed the Worcester office would be closed some time in the future, following the recent loss of the Jaguar account mid-contract, and staff from the live and production arm would be split between London and Marlow.

"This has accelerated our plan to further integrate the meetings and events division," said Mclaughlin. "Having separate MDs for the divisions doesn’t send out the right message. Giselle will sit over delegate management services, event management and the live and production teams, which will enable us to respond to client briefs as one company and team. This was always the plan, we are just executing it sooner than planned.

"I would hope that as the year progresses, we will start to have teams based more around clients, than location."

He added that the company has also won significant business with banking, finance and oil and gas clients, which involves the provision of services across the four specialist Grass Roots divisions, further supporting the integrated approach.

Ripken, who has headed up Grass Roots DMS, the Delegate Management Services arm of the Meetings & Events area, will now be responsible for the Fleet and Marlow sites and will report directly to Mclaughlin.

The move to consolidate the event management specialisms mirrors the formation of single account management and sales teams, which operate across the division.

Andy Lister, Grass Roots' COO, said: "Jeremy has played an important role in Marlow and he has helped us through a difficult transitional period and hands the business over to Giselle in a much stronger position."

It is unclear whether further redundancies will be made as a result of the closure of the Worcester office. The five-strong Jaguar team was made redundant following the loss of the account.

Earlier this month, Richard King was named as non-executive chairman of Grass Roots after joining the agency in January 2013 as non-executive director.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

A-List 2019: Stephen McIntosh, head of experiential at Audience.

How to use influencer marketing for B2B events

How to use influencer marketing for B2B events

There are five key things to consider if you want to use the medium to its full potential, says Mariska Kesteloo from Word of MICE.

Which European city has the most bars, cafes and restaurants?

Which European city has the most bars, cafes and restaurants?

Study reveals the top UK and European cities for those wanting to eat and drink their way round a destination.

LATEST JOBS