Nikken plans global convention for 40th anniversary

Health products company Nikken is planning to hold its first major global convention in Florida in 2015 for 3,000-plus delegates to celebrate its 40th anniversary.

Nikken to hold global convention in Orlando, Florida in 2015 for 40th anniversary
Nikken to hold global convention in Orlando, Florida in 2015 for 40th anniversary

Nikken, which recently closed its in-house events division and moved to a new collaborative events approach with its consultants, will hold a celebratory event in Orlando, Florida next year for 3,000 to 5,000 sales consultants from around the world.

Nikken managing director, Europe, Ben Woodward told C&IT that the build up to the 40th anniversary event in 2015 is a major focus for this year, and in part the reason for the company’s decision not to run any European incentive trips in 2014 and close its in-house events division.

"In the short term, outsourcing our event support makes sense," he explained. "In 2014 we are focusing everyone around the world on a global convention which is to be held in Florida in 2015 to celebrate our 40 year anniversary.

"We will be a running global incentive programme and locally managed promotions to encourage people from all around Europe and the rest of the world to participate. This is a very exciting enhancement to our events plan.

"European incentive trips remain an important and valuable part of our long-term plan. However, 2014 is unique as we wish to prepare to celebrate our 40th anniversary in style with a global experience. This year – we are building to that exciting opportunity."

Nikken consultants will be able to pay to attend the Florida convention, but Woodward said that there would be a number of incentives and offers around the global event, with top consultants given the opportunity to be hosted.

Woodward added that the new event strategy is also paying off with attendance for events organised in collaboration with field leaders much higher.

"Previously we would have expected around 150 people to attend a product launch in Germany but we are expecting around 1,000 to attend the event in Stuttgart in April," he said.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS