In Pictures: Holograms and pop culture inspire Swinton's sales conference

Swinton Group used holograms and presentations inspired by 'Gogglebox' and 'I'm a Celebrity, Get me Out of Here' at its sales conference in Liverpool last month.

In Pictures: Swinton's annual sales conference
In Pictures: Swinton's annual sales conference


Swinton's annual sales conference for more than 1,000 staff featured a pre-recorded 'Gogglebox' film where hired actors were filmed reacting to the company's presentation in what was a spoof of the Channel 4 reality TV show.

Holograms of Swinton's CEO were used as well as a presentation inspired by TV programme 'I'm a Celebrity, Get me Out of Here.'

Angela Lyth, head of internal communications at Swinton Insurance, said: "The Gogglebox feature worked really well. It conveys a serious business message in a creative and fun way."

The conference was the fourth time that it had been held at the ACC Liverpool.

The BT Convention Centre in Liverpool is hosting the BBC Worldwide Showcase 2014 from 23-26 February.

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