BBC Worldwide's four-day event, taking place from 23-26 February, is expected to attract 725 TV buyers, producers, writers and on-screen talent.
BBC Worldwide will launch a range of new programmes and all new TV content will be available for buyers to view in 600 digibooths throughout the event.
Digital sessions will take place including a panel discussion on TV versus Digital with Jason Ropell, head of international content acquisition, digital video at Amazon, and Theo Luke, partner developer EMEA at Twitter Amplify.
This year evening events include a celebration of BBC Worldwide's global brands such as Top Gear, BBC Earth, Doctor Who, Sherlock and Dancing with the Stars presented by Graham Norton, and a launch for the BBC's new drama The Musketeers.
Paul Dempsey, president global markets, BBC Worldwide said: "We've had a phenomenal response to our 38th annual Showcase in Liverpool with many first time attendees including Google Play and DirecTV, making this flagship event for British TV exports the most global yet. We have a great slate of new titles across every genre and are delighted to be hosting some superb talent over the four days of the event."
BBC Worldwide Showcase was held at ACC Liverpool for the first time in 2012.