The campaign is designed to enable people working in the events industry to communicate and share what action they are taking to create a sustainable events industry.
The campaign follows on from a pledge launched at last year’s SES, which has since been simplified and innovated in a bid to boost take-up.
The campaign website states: "This campaign is a chance for everyone to share what inspires them about an event’s approach to the economy, environment and society. The more we can all learn about the event industry’s impact, the more we can collaborate."
Event planners can get involved at the shareapositiveimpact.com website and the campaign is using the hashtag #shareapositiveimpact on Twitter
The campaign was launched at the Sustainable Events Summit – which kicked off at 30 Euston Square this morning – by Positive Impact, a not-for-profit setup to provide education and collaboration opportunities to create a sustainable event industry.
SES was created through a partnership between Smyle and Positive Impact, with support from a variety of other businesses and industry bodies.
Speakers at today’s event include Hewlett-Packard head of events Jane Culcheth-Beard and Innocent head of creative Dan Germain. More than 120 event planners are attending the one-day event.