In Pictures: Míele product launch

InVNT organised a two-day launch for white goods brand Míele, which rolled out two new products in front of 600 attendees at Canary Wharf's East Wintergarden in February.

In Pictures: Miele product launch
In Pictures: Miele product launch
  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

  • Miele product launch

    Miele product launch

of

The W1 and T1 washer and dryer launch aimed to bring to life the attributes of the brand's new products through a series of theatrical performances, contortionists and aerialists, experiential science labs and living rooms.

Renowned creative director and choreographer Kim Gavin helped create the 'Míele Science of Perfection' experience to help communicate the brand's message to attendees.

Managing director of InVNT UK, Dina Green, said: "It was important to Míele to make a lasting impact and to do something that hadn't been done before.

"This is a crucial launch for the business and Míele wanted to engage its customers in an innovative and memorable way, as well as demonstrating the products' key features."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

The diversity debate is about more than gender

The diversity debate is about more than gender

The industry faces challenges representing people from low income backgrounds, argues TCEG's Russ Lidstone.

The growing importance of face-to-face marketing

The growing importance of face-to-face marketing

Keith Austin, CEO and founder of Event Marketing Solutions, believes roadshows are more important than ever.

Cost savings are damaging to business traveller wellbeing, report finds

Cost savings are damaging to business traveller wellbeing, report finds

Research by Capita Travel & Events suggests many organisations are still failing to limit the impact of regular travel on employee health.

How to get the most out of your keynote speakers

How to get the most out of your keynote speakers

From pre-event videos to research papers, keynotes can provide all kinds of content, says DMA Partners' Philip Martin.

What to expect at IMEX America

What to expect at IMEX America

A sneak preview before the events world descends on the Sands Expo and Convention Center in Las Vegas from 10-12 September.

Brisbane to host international ear, nose and throat congress

Brisbane to host international ear, nose and throat congress

The Asia Oceania ORL-HNS Congress will return to Australia for the first time in 40 years, attracting 1,500 clinicians and surgeons.

ILEA gets new president and board

ILEA gets new president and board

The International Live Events Association welcomes a new leadership team and sets out goals for 2019-20.

5 questions every venue-booker must ask

5 questions every venue-booker must ask

Founder and CEO of ExecSpace shares the questions you should ask before committing to a venue for your event.

Switzerland and the best hotels of Bern

Switzerland and the best hotels of Bern

The Swiss city of Bern and its wider province have some beautiful places to unwind after a day of meetings.

LATEST JOBS