In Pictures: Míele product launch

InVNT organised a two-day launch for white goods brand Míele, which rolled out two new products in front of 600 attendees at Canary Wharf's East Wintergarden in February.

In Pictures: Miele product launch
In Pictures: Miele product launch
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    Miele product launch

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    Miele product launch

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    Miele product launch

  • Miele product launch

    Miele product launch

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    Miele product launch

  • Miele product launch

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The W1 and T1 washer and dryer launch aimed to bring to life the attributes of the brand's new products through a series of theatrical performances, contortionists and aerialists, experiential science labs and living rooms.

Renowned creative director and choreographer Kim Gavin helped create the 'Míele Science of Perfection' experience to help communicate the brand's message to attendees.

Managing director of InVNT UK, Dina Green, said: "It was important to Míele to make a lasting impact and to do something that hadn't been done before.

"This is a crucial launch for the business and Míele wanted to engage its customers in an innovative and memorable way, as well as demonstrating the products' key features."

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