Virgin Atlantic launches Google Glass scheme for travellers

Virgin Atlantic has launched a new Google Glass pilot scheme for passengers at London Heathrow today (12 February).

Virgin Atlantic staff in the airline's upper class wing will be using Google Glass and other wearable technology during the six-week pilot scheme to test how new technologies can be used to enhance customers’ travel experiences and improve efficiency.

The technology will be used to start the check-in process, to update passengers on their latest flight information, weather and local events at their destination, and translate any foreign language information.

In the future, the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences.

During the scheme, the benefits for travellers and the business will be evaluated ahead of a potential wider roll-out in the future.

The scheme is being introduced today as the airline publishes the results of a major study of 10,000 airline passengers from across the world on the future of air travel. Key points from the survey included:

  • 42% of travellers worldwide – rising to 53% in the UK – said flying is less glamorous than it used to be
  • 55% saying that wi-fi on board would be the most appealing aspect of future travel, second only to bigger windows and more space on board (60%).
  • 30% of UK passengers say they would like to see personalised menus that you can order in advance

Virgin Atlantic is also testing iBeacon with its Upper Class passengers at Heathrow, a new low-powered Bluetooth transmitter that can notify local iOS Apple devices of nearby services, discounts and updates on their flight boarding schedules.

More: Virgin Atlantic conference lands in Edinburgh

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

LATEST JOBS