Indesit to run Finland incentive

Indesit is taking a group of 30 top sales performers from retail partner Currys on an incentive trip to Finland this weekend.

Indesit's Finland incentive will include activities such as snowmobiles and ice-fishing
Indesit's Finland incentive will include activities such as snowmobiles and ice-fishing

The trip is the culmination of ‘The Big Chill’ incentive around fridge sales that Indesit ran in Currys stores.

The group will fly to Helsinki on Friday (14 February) and head to the arctic circle for a weekend of activities that will include skidoos, snowmobiles, ice fishing and husky sledding.

Incentive winners will also dine in a snow restaurant and spend a night in glass igloos.

Indesit is working with agency Ball Associates on the Finland incentive, which is one of several incentives the manufacturer has planned for 2014.

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