Universal World Events rebrands as Ashfield Meetings & Events

Universal World Events has changed its name to Ashfield Meetings & Events and will launch a secondary brand for engagement and live event services in the first quarter of 2014.

Universal World Events rebrands as Ashfield Meetings & Events
Universal World Events rebrands as Ashfield Meetings & Events

Universal World Events parent company, UDG Healthcare PLC (formerly United Drug PLC) today announced it has integrated its sales, marketing and medical service offerings within one division to better meet the needs of its clients.

The new division, Ashfield Commercial & Medical Services, combines eight service areas, including meetings and events, under the Ashfield division umbrella. As part of this transition Universal World Events, will officially become Ashfield Meetings & Events.

Global managing director Nicola Burns said: "We have been working in partnership with the Ashfield group of companies for quite some time now and established an excellent team spirit. This is a natural progression for our brand, our staff and our clients.

"It will make us more attractive to clients and we will be able to provide enhanced and complimentary services, such as healthcare communications, across a wider geography."

Head of sales and marketing, Luke Flett, added: "The new branding has now been implemented and staff across our global offices in the UK, US, mainland Europe and Asia came into work in the morning to be greeted by new signage, posters, screen savers and other branded materials.

Over the next few months the agency will be putting in place a number of face to face activities with staff across its various offices.

The agency also intends to launch a secondary brand in the first half of 2014 to position its fast growing engagement and live event services to market. This includes creative, production, digital and communication offerings.

Burns commented: "It is now commonplace for our clients to work with our internal engagement team. We are regularly creating immersive experiences, environments and event programmes that deliver a return on client objectives and strategically this is the best means for us to showcase our capabilities."

Universal World Events was created through the merger of Universal Procon and World Events in 2011. Parent company United Drug acquired healthcare and pharmaceutical events specialist World Events Group in a £16.2m deal in November 2010.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS