Hotels plan to take charge of Birmingham's tourism industry

Plans to bring the UK's first tourism business improvement district (TBID) to Birmingham and Solihull is awaiting agreement from local hotels.

Local businesses plan to take charge of Birmingham's tourism industry
Local businesses plan to take charge of Birmingham's tourism industry

Should the plans go ahead a new private-sector-led approach will be adopted to market the area’s visitor offer, which attracted 39 million visitors in 2012, boosting the local economy by £5.9bn.

This means that a group of local businesses in the tourism sector will pay a levy to an approved body to promote and develop their tourism offer.

Michael Mason, general manager of the Crowne Plaza Birmingham City Centre hotel, said: "A tourism BID would provide a real opportunity for local businesses to take a bigger role in shaping the future of the sector.

"This current tough environment gives us an opportunity to demonstrate leadership to the UK’s tourism sector and create our own innovative model for delivering success."

The main focus of the proposed TBID in Birmingham and Solihull would be on increasing the number of guests in local hotels and boosting the value of the area’s visitor economy overall.

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