John Lewis, Tesco and Mini choose Longleat

John Lewis hired Longleat for a 'Christmas at Longleat' event for staff, representing the first time the attraction has been booked out exclusively by a corporate brand.

John Lewis, Tesco and Twinings among brands holding events at Longleat
John Lewis, Tesco and Twinings among brands holding events at Longleat

John Lewis was among a number of top brands including Tesco, Mini and Twinings to hold festive events at Longleat House, Safari & Adventure Park. It was the first year the attraction had opened up to private corporate events over Christmas.

Tesco booked dinner in the Green Library at Longleat, AM Digital opted to booked dinner in the Great Hall, Mini sent in an entire convoy of cars, while Mackrell Turner Garrett Solicitors opted for a combination of lunch, VIP tours and a house tour.

Twinings booked meeting venues, distributed day tickets and Christmas Day tickets, took a private Bus Tour and a behind-the-scenes tour of Longleat House, and included ice-skating in its Christmas events.

Longleat sales manager Anna Walton said: "Christmas 2013 was our first real venture into corporate events on this kind of scale. It’s the first time we offered bespoke private options to corporate clients, having held two corporate events in The Orangery the previous year.

"We can’t offer the standard £50 per head for dinner options that other venues do but we can do something a bit different. Our thinking has changed and it’s about trying new things, so when John Lewis asked for exclusive hire we thought ‘why not’?"

Walton added that as a result of the new approach, repeat bookings are higher than they have ever been and she has seen an increase in the number of enquiries for combined conferences and VIP safari experiences.

Last summer, Fiat transformed Longleat into a 'glamp-site' to launch the new Fiat 500L Trekking.

MORE: Christmas parties: Where did the agencies celebrate?
Round-up: Corporate Christmas parties

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