In numbers: Innocent Drinks events

Innocent's Charlie Heavey shared key statistics about the food and drinks company and its events at C&IT's Corporate Forum.

Innocent Drink's environment manager Charlie Heavey spoke at C&IT's Corporate Forum
Innocent Drink's environment manager Charlie Heavey spoke at C&IT's Corporate Forum

Innocent Drink's environment manager Charlie Heavey spoke at C&IT's Corporate Forum at Chewton Glen in Hampshire today (24 January) at a session entitled 'Bigger and better events on a tight budget'.

Innocent in numbers:

93% 

In 2013, Innocent took 270 staff to Marbella for its annual summer party. The events team usually plans for a 70% uptake. The two-day event received a record 93% uptake.

25+

Innocent organises 25-plus events a year, including a Christmas and summer party, two quarterly meetings, and 20 more events throughout the year including 'after-school' clubs, a company birthday party, Halloween fright nights and beat-boxing events.

4

The number of staff in Innocent's events team. The team is also supported by four PAs.

150

The number of new staff that joined Innocent in 2013.

Innocent was set up in 1999 when three friends who met at university launched the business with three smoothies. The company now has offices in 13 countries.

300 

Today Innocent employs around 300 staff across Europe.

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