MPI launches TV ad in US to promote meetings industry

MPI is running a TV ad in the US in a bid to increase awareness for the meetings and events industry.

MPI will run a TV ad as part of its Meetings Move Us Forward campaign
MPI will run a TV ad as part of its Meetings Move Us Forward campaign

MPI has created an educational commercial and a public television interstitial segment as part of its Meetings Move Us Forward campaign, which is designed to help MPI members promote the value of the work they do.

The one-minute commercial debuted nationwide yesterday (23 January) and today on Fox Business Network. It will also run on various major cable networks including CNN, MSNBC, CNBC, Fox News until 31 January during prime time viewing hours.

The interstitial program was produced for "In Focus," a short-form documentary series that airs on public television stations across the country, and will also run during the course of 2014.

"At MPI, we believe it is our responsibility to serve as a strong voice for our members and the broader meeting and event industry," said Paul Van Deventer, president and CEO of MPI.

"The economic and business value of our industry is often not recognised, so we created these television spots to show the diversity, breadth and impact of our industry as well as the important role it plays in our economy."

MPI launched its Meetings Move Us Forward effort in December with a number of resources, including articles and studies, a presentation, print and web ads.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS