Proving value of events still a major challenge, say corporates

The 'validity' of events still needs to to be proved internally, according to a number of corporate event planners at C&IT's Corporate Forum.

Corporate planners discussed their biggest challenges at C&IT's Corporate Forum
Corporate planners discussed their biggest challenges at C&IT's Corporate Forum
Corporate planners discussed their biggest challenges at a session titled 'How to get the most out of event agencies' at C&IT's Corporate Forum 2014, which kicked off yesterday at Chewton Glen in Hampshire.

One corporate planner who works in the financial sector, said: "One of the biggest ongoing challenges is proving the validity of events. There is a lot of pressure on event managers to justify their worth. We have to deliver so much more as individuals than we did five to ten years ago. We are under pressure to up skill and deliver more and more all the time."

Another financial event organiser added: "Educating people internally is an ongoing challenge. Internally people change their minds about dates and locations and do not realise the impact it has on an event planner."

Meanwhile, a senior planner from a pharmaceutical company said: "High staff turnover can be a challenge. Make sure the people you do the brief and pitch with are the ones who deliver your event. There needs to be consistency."

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